Thinking Outside the Box
Search MSN for "Boston Website Design" and you'll find Pin Bottle at number one. Search "Website Design" and we're not in the top 100. What's the point you ask? Although MSN seems to be the easiest search engine to top, some keywords are just WAY too competitive.
One website called cherryoneweb.com is an interesting study. They are a Chicago company that ranks well for both keywords. Obviously they've optimized for the word Boston, and probably have optimized for several other cities, but they're based in Chicago!
Consider this scenario:
You can't crack MSN's first page for the keyword "computer parts" but rank well for "Chicago computer parts."
Chances are, your traffic from MSN is very small, but if you optimized for additional cities, naturally your small ammount of traffic would increase. Sure, this would mean additional work, but if you could increase your sales 100 times over, wouldn't it be worth it?
Adsense scammers, (other-wise known as "Black Hatters" use a similar method to make money. They create as many sites as they possible can, optimize for niche keywords, and make money by dominating these unique keywords through spamming. This almost automatically get's them banned from Google, but by saturating more forgiving S.E.'s like MSN using these techniques, their strategy becomes successful.
Now I'm certainly not suggesting you head over to the "Dark Side," but the point is, if you rank well for 100 low-competitive keywords as opposed to one big one, you may end up with the same ammount of traffic!
One website called cherryoneweb.com is an interesting study. They are a Chicago company that ranks well for both keywords. Obviously they've optimized for the word Boston, and probably have optimized for several other cities, but they're based in Chicago!
Consider this scenario:
You can't crack MSN's first page for the keyword "computer parts" but rank well for "Chicago computer parts."
Chances are, your traffic from MSN is very small, but if you optimized for additional cities, naturally your small ammount of traffic would increase. Sure, this would mean additional work, but if you could increase your sales 100 times over, wouldn't it be worth it?
Adsense scammers, (other-wise known as "Black Hatters" use a similar method to make money. They create as many sites as they possible can, optimize for niche keywords, and make money by dominating these unique keywords through spamming. This almost automatically get's them banned from Google, but by saturating more forgiving S.E.'s like MSN using these techniques, their strategy becomes successful.
Now I'm certainly not suggesting you head over to the "Dark Side," but the point is, if you rank well for 100 low-competitive keywords as opposed to one big one, you may end up with the same ammount of traffic!
posted by Jason McElwaine at
12:16 PM
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